A few months ago, a long-time friends, M, complained to me that one of his (newer) niche websites was not receiving too much traffic. My response…”Quit spending so much time on Facebook, and other social media sites, and channel some of that activity into your own sites.”
We were at lunch at the time, catching up with each others lives, family, and each others online ventures (we both have online business and personal sites).
Social media can be a great way to promote your business/personal site. And if you think about it, your business site, or personal site, can be a form of social media too.
But, the problem I see is that some people, like M, put social networking sites ahead of their own. Which doesn’t make sense to me since you’re actively promoting your work on another business site. And doing nothing to make your own virtual space more appealing to visitors. Social media sites can change their rules at any time, and there’s nothing you can do about it. Facebook has done this now and again, and a lot of their changes I wasn’t thrilled about, but since most of my time is spent on my own sites; it hasn’t affected me.
Personally, I always find it disappointing when I see business/person has done a lot of interaction via other social media sources, but you go to their business/personal site, and it’s obvious it isn’t receiving too much attention.
I do interact on other social media sites, and some are extremely effective for my personal sites. But, the majority of my online time, is still spent on the sites that I own.
M did take my advice, and while he does promote his site on Facebook, and other social media sites, most of his attention is focused on his own “social media websites,” which is how it should be for the goals he’s trying to achieve. The good news is that his traffic, and online income for that site, started to increase.
Interesting read: Since when are blogs not social media?